Meet Jenna!

Alas, the thing that I have been most excited about in revamping my blog – the Women Inspire Women series – is officially ready to launch! I cannot think of anyone more perfect to start this series with than my sweet friend, Jenna.

Like many of the inspirational women in my life, our relationship started thanks to the love of social media. It was in the world of wedding planning when our paths really crossed. Jenna was living in St. Louis (prior to her move to Kansas City, and now back to her hometown in Indiana) and working as a graphic designer for a wedding and events company here while I was in the the early stages of my events-focused career. I was enthralled in the world of weddings and special events, and Jenna even designed some pretty stationery products for one of my first styled photo shoots for Regale – the online space that Jenna was running at the time and that I was lucky enough to have been given the opportunity to write for, thanks to Jenna. (It’s been a few years since such fun things have been the main focus of my career.) Since then, I have followed along on Jenna’s journey as she traveled across the state and began to launch and grow her own business. It has been so fun to see how things have progressed as an outsider looking in. I’ve also used some of Jenna’s products, and I can vouch for the fact that they are indeed all the things she says they are. I also really love paper products, planners and to-do lists, so I feel like she really speaks to my heart. Jenna, I am so proud of how far your business has come, and I look forward to continuing to watch you and your business grow! (Oh, and ‘How I Built This’ is one of my absolute favorite go-to podcasts too…Not surprised!) Enjoy learning more about Jenna and her business – Workspacery – below!

Name: Jenna Murillo
Age: 29
Company: Workspacery
Title: Owner
Currently Located: Evansville, IN

All photos by Shanley Cox Creative

Describe yourself in 3 words:
Resilient, intentional, and curious

Describe your business and what you do:

Workspacery was founded with the mission of helping those who work at home create an inspiring, functional, and productive workspace so they can do their best work in any environment. I design planning and organizational tools to encourage working smarter, not harder, and I aid other businesses with creating their own custom planners, workbooks, and digital products for their clients, employees, and events.

How did you start in this field?

It all started with a love of paper and to do lists — and that love evolved into an entire business centered around productivity, planning, and the workspace! The product world is its own adventure; through months of research and trial and error, I created my very first planner back in 2015 and fell in love with the process of creating and selling a physical product. Knowing that my passion lies in the science behind working smarter and planning more strategically, I launched under the name Workspacery, my online hub for sharing this knowledge and these intentionally designed tools with the world.

Did you know that this was something you always wanted to do?

I always knew I wanted to start and own a business; I thrive in figure-it-out situations and fell in love with the idea of building something from nothing, while supporting others through fun job opportunities. I had no idea it would be in the paper and planning world — but looking back at my love of creating paper books and toys as a child, I’m not surprised! Life has a funny way of building your experiences on top of one another as you continue to evolve and grow as a person.

Where do you see yourself in 5 years?

At its core, Workspacery is all about creating an inspiring, functional workspace so you can do your best work; I have dreams of creating a beautiful workshop and space, inviting people to come in and create, collaborate, and connect with others. With more and more people working from home for others or themselves as business owners and freelancers, I’d love to help bring them together through a multi-functional space designed for collaboration and growth.

What has been a dream job that you have had since you were a little girl?

Ah, there have been many dream jobs that crossed my mind over the years! I was very into the arts as a child, and for a long time, I wanted to be an illustrator of comics and childrens books. There was another brief moment when I wanted to be a professional voiceover — like those you hear on commercials and infomercials. And then of course, thanks to Jennifer Lopez, I set my heart on becoming a wedding planner for many years. I like to think all of these interests came together to play a role in my business today.

In what ways do you see yourself inspiring other women?

Business ownership can be a very male-dominated world; over the years, however, my eyes have been opened to the vast numbers of women starting their own companies, and I love to think that I’m a part of that, encouraging young women to do the same. One of the biggest reasons I’m excited to hire a team and introduce internships is to share the experience of running a business with other young, ambitious women.

Who has been the biggest inspiration to you?

Ready for a cheesy answer? I find immense inspiration in the stories and lives of those who have built empires from nothing. All of the “sharks” on the ABC show Shark Tank have incredible stories of how they started at ground zero and built thriving businesses — not without their individual challenges, struggles, and setbacks along the way. I think it’s important to look past the highlight reel and understand the entire journey it took to get them there. I also love the stories of entrepreneurs like Kendra Scott, Sara Blakely, and Kate Spade — all forces of nature that transformed industries through their resilience and innovative thinking.

If you could have coffee/tea/lunch/happy hour with one of your life role models, who would it be and where?

What a great question! My list is long — but if I had to narrow it down to one person at this time in my life, I would love nothing more than to have a long afternoon with Sara Blakely. Her drive for continual evolution and resilience in business is something I’ve admired for years, and I’d love to simply listen to her, ask her questions, and dive even deeper into her philosophies for life and business. I would fly anywhere in a minute to make this dream afternoon a reality!

What are 3 of your current favorite things (books, podcasts, music, beauty products, etc.)? 

I’m the biggest business book nerd, so this first one is for my fellow biz readers out there: “The Personal MBA” by Josh Kaufman. This book is packed with brilliant info and nuggets into the world of business, finance, marketing, consumer psychology, and more. It’s been an invaluable resource for me this year.

My favorite podcast on any given day is NPR’s “How I Built This with Guy Raz.” There’s that spark of inspiration I love surrounding myself with on the daily!

I also get asked quite a bit about my favorite photo editing apps — and my go-to for the last two years has been PS Express, the on-the-go Photoshop app designed for smart, consistent editing.

Here are all of the platforms where you can find Jenna and see more of her gorgeous work:


I hope you had fun getting to know Jenna, and I can’t wait to introduce you to more fabulous, inspiring, empowering women in the weeks to come!


PS – Know someone who would be great to feature as an empowering women? Contact me HERE, and let me know! I’d love to contact her and learn more!